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商品編號： 9-803-070 出版日期： 2002/11/14 作者姓名： Applegate, Lynda M.;McFarlan, F. Warren;Ladge, Jamie 商品類別： Entrepreneurship 商品規格： 29p 再版日期： 2007/05/15 地域： United States 產業： Finance & insurance;E-commerce 個案年度： 2002 - 2002
商品敘述：
Details the evolution of the Charles Schwab business model, from its founding in 1975 to October 2002. The protagonist, David Pottruck, is faced with re-inventing the firm as a full-service brokerage at a time of tremendous industry instability as the industry reels from the effects of deregulation, consolidation, global economic downturn, and investor lack of confidence.
涵蓋領域：
Organizational behavior;Entrepreneurship;Leadership;Business models;New economy
相關資料：
Case Teaching Note, (5-803-206), 12p, by Lynda M. Applegate;Spreadsheet Supplement, (9-803-702), 0p, by Lynda M. Applegate, F. Warren McFarlan, Jamie Ladge
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